In the process of putting together How on Earth, we’ve been as open to feedback and new data as possible. As a result, it’s been an incredible learning journey so far but also, like any good journey, much longer than we had anticipated. We are still discovering new information that supports the Not-for-Profit World model in ways that we feel compelled to include in the book. We also keep learning from discussions and critiques of our ideas about ways to improve the model. The positive outcome of this is that every new bit of data and every discussion we have with a skeptic proves to us even more that this model really can work.
This is exciting, but we realize that in order for it to really gain traction, we must make the NFP World model as resilient as possible to anticipated criticisms. It has to be presented in such a strong, bold way that even its harshest critics won’t be able simply dismiss it.