Dear Super-Fantastic Supporters,
We are writing to give you another update on the exciting progress of the How on Earth book project. Sorry it’s taken us a while to get this to you, but we have been super busy, our heads and hands buried deep in research, writing and marketing.
First of all, THANK YOU SO MUCH for all the support you have given us, whether you’ve contributed to the crowdfunding campaign, pre-ordered the book, volunteered, or just given us good, old encouragement. We deeply appreciate all of it! Without your support, we would not be able to work with such dedication on this book project and get these much-needed ideas out to the world.
How is How on Earth going?
Since our last update, in November, we have been:
- researching not-for-profit (NFP) enterprises all over the world,
- investigating the legal details of NFP business in different settings,
- delving into the macroeconomics of building a post-growth, NFP world economy, and (of course)
- writing about it.
We’ve been uncovering some fascinating information, further confirming our original hypotheses and reassuring us even more deeply that How on Earth is an indispensable and timely book project.
Even the mainstream media is becoming more interested in the rise of the not-for-profit economy and the failures of the for-profit economy. Jeremy Rifkin, the renowned president of theFoundation on Economic Trends, published his article about The Rise of Anti-Capitalism in the New York Times just the other day. In this article, he reinforces a central argument that How on Earth makes: that, as costs and profit margins continue to decrease due to a wide array of economic forces, not-for-profits will play an increasingly essential role in the economy.
The Power of Three Words
Website Coming Soon!
We have also been working hard with Chiara Aliotta, of Until Sunday design studio and Chris Hehn, a fantastic independent web developer, to get the How on Earth website up and running as soon as possible. This is also part of our strategy to try to build ever-more momentum for the release of the book. We will show you a sneak peek of the website in our next email update!
When Will the Book be Published?
Our original plan was to publish in late April, however, due to the unpredictability of researching and writing about such a complex topic (i.e., creating a macroeconomic framework for a sustainable world), we have had to move our timeline back. We now anticipate publishing in the autumn, probably in October. We appreciate your patience, understanding, and faith in our process. We had to make the decision of whether to rush and get the ideas out in April, all be it, missing some important insights that we are currently investigating, or to delay the publishing process in order to make sure we’re getting things right. We chose the latter.
A Helping Hand
There are two things you can do to help us launch this project faster and with greater impact. First, please tell everyone you know about the book project, spread links to our articles around, and encourage people to pre-order the book so they can read it as soon as it’s published. Second, you can contact us (email@example.com) if you have the time and energy to help out. We currently have some research tasks with which we could definitely use a hand (or many hands).
Again, thanks so much for your amazing support and encouragement! We are working very hard towards the day when we can share our work on How on Earth with you in its entirety! And we will have another update for you soon.
Jen, Donnie, Ollie, Phil, Fernanda, Sharon, Chiara, Chris, Gudrun